Color

#712d37

#712d37
hex#712d37
rgbrgb(113, 45, 55)
hslhsl(351, 43%, 31%)
oklchoklch(0.396 0.096 13.6)
Closest name: Arcane Red (#6a2f2f)Relative luminance 0.0566

Colors that go with #712d37

Teal, Crimson and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #712d37

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2d7167

#712d59 · #71452d

#37712d · #2d3771

Split-complementary

Open in tool →

#2d7145 · #2d5971

#59712d · #2d7167 · #452d71

Contrast

#712d37 as textRatioAAAA largeAAAFix
Aaon white
9.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #bb5463 as the text (4.56:1)
  • AAA: use #ce838e as the text (7.26:1)
  • AA: or shift the background to #b0b0b0 (4.54:1)
  • AAA: or shift the background to #dbdbdb (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712d37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#712d37 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712d37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712d37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712d37-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md