Color

#710d78

#710d78
hex#710d78
rgbrgb(113, 13, 120)
hslhsl(296, 80%, 26%)
oklchoklch(0.396 0.174 325.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0515

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#14770d

#3b0d77 · #770d49

#77700d · #0d7770

Split-complementary

Open in tool →

#49770d · #0d773b

#773b0d · #14770d · #0d4977

Contrast

#710d78 as textRatioAAAA largeAAAFix
Aaon white
10.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.03:1failfailfail
  • AA: use #cb18d8 as the text (4.66:1)
  • AAA: use #e45eed as the text (7.12:1)
  • AA: or shift the background to #ababab (4.5:1)
  • AAA: or shift the background to #d6d6d6 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #710d78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#710d78 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #710d78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #710d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/710d78-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md