Color

#707dbd

#707dbd
hex#707dbd
rgbrgb(112, 125, 189)
hslhsl(230, 37%, 59%)
oklchoklch(0.606 0.099 274.3)
Closest name: Flood (#6677bb)Relative luminance 0.2179

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdb070

#70a3bd · #8a70bd

#bd707d · #7dbd70

Split-complementary

Open in tool →

#bd8a70 · #a3bd70

#bd70a3 · #bdb070 · #70bd8a

Contrast

#707dbd as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #6270b7 as the text (4.65:1)
  • AAA: use #455396 as the text (7.17:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.36:1passpassfail
  • AAA: use #8893c8 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #707dbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#707dbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #707dbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #707dbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/707dbd-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md