#707368 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.84:1	pass	pass	fail	AAA: use #565850 as the text (7.22:1)
Aaon black	4.34:1	fail	pass	fail	AA: use #73766b as the text (4.53:1) AAA: use #94978c as the text (7.06:1) AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #707368 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

b91c1c 78716c d97706 f5f1ea 1c1917

Newsprint

Open in tool →

Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.

Editorial Muted Warm

171717 737373 c2410c ffffff

Gallery

Open in tool →

Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.

Editorial Minimal Light

Fonts for this mood

#707368 reads as neutral, minimal. The font library is tagged with the same vocabulary:

Neutral fonts →Minimal fonts →

mcpConnect your agent — build around #707368

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #707368 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/707368-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md