Color

#70698c

#70698c
hex#70698c
rgbrgb(112, 105, 140)
hslhsl(252, 14%, 48%)
oklchoklch(0.54 0.055 293.7)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1544

Colors that go with #70698c

Charcoal, Sea Green and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #70698c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#858c69

#69748c · #81698c

#8c7069 · #698c70

Split-complementary

Open in tool →

#8c8169 · #748c69

#8c6974 · #858c69 · #698c81

Contrast

#70698c as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #59536e as the text (7.27:1)
Aaon black
4.09:1failpassfail
  • AA: use #787194 as the text (4.59:1)
  • AAA: use #9993ae as the text (7.14:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70698c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #70698c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70698c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70698c-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md