Color
#70399d
#70399drgb(112, 57, 157)hsl(273, 47%, 42%)oklch(0.463 0.159 306.5)Colors that go with #70399d
Crimson, Denim and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
shippedCrimson is paired with #70399d in 5 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #70399d: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #70399d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #70399d: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #70399d in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Tomato #ff6347
shipped3 real palettes, including GitLab's brand system and FedEx's brand system put Tomato beside #70399d, as the lead colour.
Teal #008080
triadicshippedTeal completes a triad with #70399d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #70399d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #70399d
Tints & shades
Harmonies
Contrast
| #70399d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.76:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70399d as the background.
Brands using this color
Fonts for this mood
#70399d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #70399d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/70399d-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md