Color

#70367d

#70367d
hex#70367d
rgbrgb(112, 54, 125)
hslhsl(289, 40%, 35%)
oklchoklch(0.439 0.128 320)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.0756

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#437d36

#4c367d · #7d3666

#7d7036 · #367d70

Split-complementary

Open in tool →

#667d36 · #367d4c

#7d4c36 · #437d36 · #36667d

Contrast

#70367d as textRatioAAAA largeAAAFix
Aaon white
8.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #a454b6 as the text (4.52:1)
  • AAA: use #bc82c9 as the text (7.17:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ebebeb (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70367d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#70367d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70367d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70367d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70367d-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md