Color

#70367c

#70367c
hex#70367c
rgbrgb(112, 54, 124)
hslhsl(290, 39%, 35%)
oklchoklch(0.438 0.127 320.5)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.0754

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#427c36

#4e367c · #7c3665

#7c7036 · #367c70

Split-complementary

Open in tool →

#657c36 · #367c4e

#7c4e36 · #427c36 · #36657c

Contrast

#70367c as textRatioAAAA largeAAAFix
Aaon white
8.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #a455b4 as the text (4.54:1)
  • AAA: use #bd83c9 as the text (7.25:1)
  • AA: or shift the background to #bfbfbf (4.55:1)
  • AAA: or shift the background to #ebebeb (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70367c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#70367c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70367c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70367c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70367c-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md