Color

#702bc5

#702bc5
hex#702bc5
rgbrgb(112, 43, 197)
hslhsl(267, 64%, 47%)
oklchoklch(0.479 0.219 297.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.092

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80c52b

#2b33c5 · #bd2bc5

#c5702b · #2bc570

Split-complementary

Open in tool →

#c5bd2b · #33c52b

#c52b33 · #80c52b · #2bc5bd

Contrast

#702bc5 as textRatioAAAA largeAAAFix
Aaon white
7.39:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #9258da as the text (4.63:1)
  • AAA: use #ae82e3 as the text (7.1:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #702bc5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#702bc5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #702bc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #702bc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/702bc5-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md