Color

#701fbd

#701fbd
hex#701fbd
rgbrgb(112, 31, 189)
hslhsl(271, 72%, 43%)
oklchoklch(0.461 0.221 300.5)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.081

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6bbd1f

#211fbd · #bd1fba

#bd701f · #1fbd70

Split-complementary

Open in tool →

#babd1f · #1fbd21

#bd211f · #6bbd1f · #1fbabd

Contrast

#701fbd as textRatioAAAA largeAAAFix
Aaon white
8.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.62:1failfailfail
  • AA: use #9b50e2 as the text (4.64:1)
  • AAA: use #b780ea as the text (7.29:1)
  • AA: or shift the background to #c2c2c2 (4.5:1)
  • AAA: or shift the background to #f0f0f0 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701fbd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md