Color

#701f89

#701f89
hex#701f89
rgbrgb(112, 31, 137)
hslhsl(286, 63%, 33%)
oklchoklch(0.419 0.172 316.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0623

Colors that go with #701f89

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38891f

#3b1f89 · #891f6d

#89701f · #1f8970

Split-complementary

Open in tool →

#6d891f · #1f893b

#893b1f · #38891f · #1f6d89

Contrast

#701f89 as textRatioAAAA largeAAAFix
Aaon white
9.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #b140d4 as the text (4.55:1)
  • AAA: use #c776e0 as the text (7.1:1)
  • AA: or shift the background to #b5b5b5 (4.56:1)
  • AAA: or shift the background to #e0e0e0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701f89 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701f89 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701f89
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701f89 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701f89-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md