Color

#701c87

#701c87
hex#701c87
rgbrgb(112, 28, 135)
hslhsl(287, 66%, 32%)
oklchoklch(0.415 0.174 317.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0602

Colors that go with #701c87

Forest Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#33871c

#3a1c87 · #871c69

#87701c · #1c8770

Split-complementary

Open in tool →

#69871c · #1c873a

#873a1c · #33871c · #1c6987

Contrast

#701c87 as textRatioAAAA largeAAAFix
Aaon white
9.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.2:1failfailfail
  • AA: use #b63cd7 as the text (4.62:1)
  • AAA: use #ca73e2 as the text (7.06:1)
  • AA: or shift the background to #b3b3b3 (4.54:1)
  • AAA: or shift the background to #dedede (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701c87 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701c87 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701c87
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701c87 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701c87-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md