Color

#7013cd

#7013cd
hex#7013cd
rgbrgb(112, 19, 205)
hslhsl(270, 83%, 44%)
oklchoklch(0.469 0.243 297.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0832

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70cd13

#1313cd · #cd13cd

#cd7013 · #13cd70

Split-complementary

Open in tool →

#cdcd13 · #13cd13

#cd1313 · #70cd13 · #13cdcd

Contrast

#7013cd as textRatioAAAA largeAAAFix
Aaon white
7.88:1passpasspassPasses AAA — no fix needed.
Aaon black
2.66:1failfailfail
  • AA: use #9c49ee as the text (4.6:1)
  • AAA: use #b87cf3 as the text (7.22:1)
  • AA: or shift the background to #c4c4c4 (4.52:1)
  • AAA: or shift the background to #f2f2f2 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7013cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7013cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7013cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7013cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7013cd-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md