Color

#701183

#701183
hex#701183
rgbrgb(112, 17, 131)
hslhsl(290, 77%, 29%)
oklchoklch(0.404 0.18 319.9)
Closest name: Ultraberry (#770088)Relative luminance 0.0548

Colors that go with #701183

Forest Green, Charcoal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#248311

#371183 · #83115d

#837011 · #118370

Split-complementary

Open in tool →

#5d8311 · #118337

#833711 · #248311 · #115d83

Contrast

#701183 as textRatioAAAA largeAAAFix
Aaon white
10.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #c11de2 as the text (4.54:1)
  • AAA: use #d66aec as the text (7.13:1)
  • AA: or shift the background to #b0b0b0 (4.62:1)
  • AAA: or shift the background to #d9d9d9 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701183 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701183 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701183
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701183 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701183-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md