Color

#701178

#701178
hex#701178
rgbrgb(112, 17, 120)
hslhsl(295, 75%, 27%)
oklchoklch(0.396 0.171 324.5)
Closest name: Ultraberry (#770088)Relative luminance 0.052

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1a7811

#3c1178 · #78114d

#787011 · #117870

Split-complementary

Open in tool →

#4d7811 · #11783c

#783c11 · #1a7811 · #114d78

Contrast

#701178 as textRatioAAAA largeAAAFix
Aaon white
10.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.04:1failfailfail
  • AA: use #c71fd6 as the text (4.6:1)
  • AAA: use #de63e9 as the text (7.07:1)
  • AA: or shift the background to #adadad (4.59:1)
  • AAA: or shift the background to #d6d6d6 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701178 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701178 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701178
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701178 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701178-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md