Color

#700472

#700472
hex#700472
rgbrgb(112, 4, 114)
hslhsl(299, 93%, 23%)
oklchoklch(0.386 0.175 327.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0475

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#067104

#390471 · #71043c

#716f04 · #04716f

Split-complementary

Open in tool →

#3c7104 · #047139

#713904 · #067104 · #043c71

Contrast

#700472 as textRatioAAAA largeAAAFix
Aaon white
10.77:1passpasspassPasses AAA — no fix needed.
Aaon black
1.95:1failfailfail
  • AA: use #d008d4 as the text (4.67:1)
  • AAA: use #f544f8 as the text (7.06:1)
  • AA: or shift the background to #a8a8a8 (4.53:1)
  • AAA: or shift the background to #d1d1d1 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700472 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700472 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700472-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md