Color

#699ddd

#699ddd
hex#699ddd
rgbrgb(105, 157, 221)
hslhsl(213, 63%, 64%)
oklchoklch(0.686 0.11 254.3)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3234

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dda969

#69d7dd · #6f69dd

#dd699d · #9ddd69

Split-complementary

Open in tool →

#dd6f69 · #d7dd69

#dd69d7 · #dda969 · #69dd6f

Contrast

#699ddd as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #2e75cc as the text (4.63:1)
  • AAA: use #23589a as the text (7.16:1)
  • AA: or shift the background to #303030 (4.69:1)
  • AAA: or shift the background to #0a0a0a (7.04:1)
Aaon black
7.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #699ddd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#699ddd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #699ddd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #699ddd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/699ddd-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md