Color
#69968d
#69968drgb(105, 150, 141)hsl(168, 18%, 50%)oklch(0.638 0.051 180.8)Colors that go with #69968d
Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #69968d: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #69968d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Estate put Blush Pink beside #69968d, as the accent.
Crimson #dc143c
shippedCrimson is paired with #69968d in 6 real palettes, including Diner and Redfin's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #69968d in 4 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #69968d: 9 real palettes, including Peacock and Dusk, as the supporting colour.
Hunter Green #355e3b
shippedHunter Green is paired with #69968d in 4 real palettes, including Subaru's brand system and Bookshop, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #69968d, as that palette's text colour.
Real palettes that use #69968d
Tints & shades
Harmonies
Contrast
| #69968d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.31:1 | fail | pass | fail | |
Aaon black | 6.35:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69968d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #69968d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/69968d-a2bebc-d459ad-1f2a2d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md