Color

#698d9b

#698d9b
hex#698d9b
rgbrgb(105, 141, 155)
hslhsl(197, 20%, 51%)
oklchoklch(0.622 0.045 223.9)
Closest name: lightslategray (#778899)Relative luminance 0.2442

Colors that go with #698d9b

Charcoal, Copper and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b7769

#699b90 · #69749b

#9b698d · #8d9b69

Split-complementary

Open in tool →

#9b6974 · #9b9069

#90699b · #9b7769 · #749b69

Contrast

#698d9b as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #5a7a87 as the text (4.6:1)
  • AAA: use #435b65 as the text (7.18:1)
  • AA: or shift the background to #212121 (4.51:1)
Aaon black
5.88:1passpassfail
  • AAA: use #7b9ba7 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698d9b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #698d9b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698d9b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698d9b-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md