Color

#698bd3

#698bd3
hex#698bd3
rgbrgb(105, 139, 211)
hslhsl(221, 55%, 62%)
oklchoklch(0.642 0.115 264.2)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2617

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3b269

#69c0d3 · #7c69d3

#d3698b · #8bd369

Split-complementary

Open in tool →

#d37c69 · #c0d369

#d369c0 · #d3b269 · #69d37c

Contrast

#698bd3 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #4972ca as the text (4.62:1)
  • AAA: use #2f53a2 as the text (7.29:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.23:1passpassfail
  • AAA: use #7997d8 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698bd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#698bd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #698bd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698bd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698bd3-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md