Color

#697ec9

#697ec9
hex#697ec9
rgbrgb(105, 126, 201)
hslhsl(227, 47%, 60%)
oklchoklch(0.61 0.117 270.8)
Closest name: Flood (#6677bb)Relative luminance 0.2214

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9b469

#69aec9 · #8469c9

#c9697e · #7ec969

Split-complementary

Open in tool →

#c98469 · #aec969

#c969ae · #c9b469 · #69c984

Contrast

#697ec9 as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #5a71c4 as the text (4.57:1)
  • AAA: use #3b52a5 as the text (7.15:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.43:1passpassfail
  • AAA: use #8394d2 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ec9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697ec9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697ec9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697ec9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ec9-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md