Color

#697ec3

#697ec3
hex#697ec3
rgbrgb(105, 126, 195)
hslhsl(226, 43%, 59%)
oklchoklch(0.606 0.108 270.1)
Closest name: Flood (#6677bb)Relative luminance 0.2187

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3ae69

#69abc3 · #8169c3

#c3697e · #7ec369

Split-complementary

Open in tool →

#c38169 · #abc369

#c369ab · #c3ae69 · #69c381

Contrast

#697ec3 as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #5b72be as the text (4.57:1)
  • AAA: use #3f559d as the text (7.01:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.37:1passpassfail
  • AAA: use #8394ce as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ec3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697ec3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697ec3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697ec3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ec3-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md