Color

#697dba

#697dba
hex#697dba
rgbrgb(105, 125, 186)
hslhsl(225, 37%, 57%)
oklchoklch(0.6 0.096 269.5)
Closest name: Flood (#6677bb)Relative luminance 0.2122

Colors that go with #697dba

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#baa669

#69a6ba · #7d69ba

#ba697d · #7dba69

Split-complementary

Open in tool →

#ba7d69 · #a6ba69

#ba69a6 · #baa669 · #69ba7d

Contrast

#697dba as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #5e74b5 as the text (4.52:1)
  • AAA: use #42558f as the text (7.17:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.24:1passpassfail
  • AAA: use #8595c7 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697dba as the background.

Brands using this color

Fonts for this mood

#697dba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697dba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697dba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697dba-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md