Color

#697abf

#697abf
hex#697abf
rgbrgb(105, 122, 191)
hslhsl(228, 40%, 58%)
oklchoklch(0.596 0.107 272.3)
Closest name: Flood (#6677bb)Relative luminance 0.2068

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfae69

#69a5bf · #8369bf

#bf697a · #7abf69

Split-complementary

Open in tool →

#bf8369 · #a5bf69

#bf69a5 · #bfae69 · #69bf83

Contrast

#697abf as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #5e71ba as the text (4.62:1)
  • AAA: use #42539a as the text (7.15:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #8693cb as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697abf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697abf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697abf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697abf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697abf-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md