Indigo SaaS
Open in tool →The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states.
Color
#69728c
#69728c
hex
#69728crgb
rgb(105, 114, 140)hsl
hsl(225, 14%, 48%)oklch
oklch(0.554 0.042 270)Closest name: Dark Prince (#6b6c89)Relative luminance 0.1693
Colors that go with #69728c
Charcoal, Sea Green and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #69728c: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #69728c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blush Pink #e8b4b8
shipped4 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #69728c, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #69728c, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #69728c: 6 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #69728c: 7 real palettes, including Riverbed and Dusk, as the accent.
Crimson #dc143c
shippedCrimson is paired with #69728c in 8 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #69728c: 8 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Real palettes that use #69728c
Tints & shades
Harmonies
Contrast
| #69728c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.79:1 | pass | pass | fail |
|
Aaon black | 4.39:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69728c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Slate Workspace
Open in tool →Slate on slate with a single blue — the productivity-app look where the interface disappears behind the work.
Clinic
Open in tool →Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments.
Campus
Open in tool →Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students.
mcpConnect your agent — build around #69728c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #69728c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/69728c-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md