Color

#690ef1

#690ef1
hex#690ef1
rgbrgb(105, 14, 241)
hslhsl(264, 89%, 50%)
oklchoklch(0.496 0.277 288.2)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.0967

Colors that go with #690ef1

Royal Blue, Deep Sky Blue and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96f10e

#0e25f1 · #da0ef1

#f1690e · #0ef169

Split-complementary

Open in tool →

#f1da0e · #25f10e

#f10e25 · #96f10e · #0ef1da

Contrast

#690ef1 as textRatioAAAA largeAAAFix
Aaon white
7.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #904df5 as the text (4.57:1)
  • AAA: use #ae7df7 as the text (7.08:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690ef1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690ef1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690ef1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690ef1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690ef1-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md