Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#685940
#685940
hex
#685940rgb
rgb(104, 89, 64)hsl
hsl(37, 24%, 33%)oklch
oklch(0.472 0.042 80.1)Closest name: Baby Bear (#6f5944)Relative luminance 0.1046
Colors that go with #685940
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #685940: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #685940.
Copper #b87333
shippedDesigners have shipped Copper with #685940: 5 real palettes, including Clay & Linen and Desert Road, as the lead colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #685940 in 4 real palettes, including Undergrowth and Console Light, as the lead colour.
Orange #ffa500
shipped4 real palettes, including Graphite and Farmers Market put Orange beside #685940, as the accent.
Peru #cd853f
shipped5 real palettes, including Bakery and Coffee Bar put Peru beside #685940, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #685940 in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour.
Teal #008080
split-complementshippedTeal is a split-complement of #685940: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #685940
Tints & shades
Harmonies
Contrast
| #685940 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.79:1 | pass | pass | fail |
|
Aaon black | 3.09:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #685940 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#685940 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #685940
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #685940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/685940-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md