Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#68574b
#68574b
hex
#68574brgb
rgb(104, 87, 75)hsl
hsl(25, 16%, 35%)oklch
oklch(0.47 0.029 57.1)Closest name: Afternoon Coffee (#6e544b)Relative luminance 0.1027
Colors that go with #68574b
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #68574b without the hard edge of pure #000.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #68574b.
Copper #b87333
shippedDesigners have shipped Copper with #68574b: 6 real palettes, including Desert Road and Clay & Linen, as the lead colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #68574b in 4 real palettes, including Undergrowth and Console Light, as the lead colour.
Peru #cd853f
shipped5 real palettes, including Bakery and Coffee Bar put Peru beside #68574b, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #68574b in 4 real palettes, including Console Light and GitHub's brand system, as the lead colour.
Rust #b7410e
shippedRust shows up next to #68574b in 4 real palettes, including Magazine Ochre and Gallery, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #68574b: 9 real palettes, including Oatmeal and Darkroom, as the supporting colour.
Real palettes that use #68574b
Tints & shades
Harmonies
Contrast
| #68574b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.88:1 | pass | pass | fail |
|
Aaon black | 3.05:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #68574b as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#68574b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #68574b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #68574b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/68574b-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md