Color

#623790

#623790
hex#623790
rgbrgb(98, 55, 144)
hslhsl(269, 45%, 39%)
oklchoklch(0.435 0.143 303.2)
Closest name: rebeccapurple (#663399)Relative luminance 0.0734

Colors that go with #623790

Charcoal, Midnight Blue and Tomato lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#659037

#373890 · #8f3790

#906237 · #379062

Split-complementary

Open in tool →

#908f37 · #389037

#903738 · #659037 · #37908f

Contrast

#623790 as textRatioAAAA largeAAAFix
Aaon white
8.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #9060c3 as the text (4.65:1)
  • AAA: use #ac89d2 as the text (7.26:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #623790 as the background.

Brands using this color

Fonts for this mood

#623790 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #623790
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #623790 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/623790-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md