Color

#5399ac

#5399ac
hex#5399ac
rgbrgb(83, 153, 172)
hslhsl(193, 35%, 50%)
oklchoklch(0.644 0.076 217.5)
Closest name: Atlas Cedar (#5ca0a7)Relative luminance 0.276

Colors that go with #5399ac

Charcoal, Copper and Terracotta lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #5399ac

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac6653

#53ac93 · #536cac

#ac5399 · #99ac53

Split-complementary

Open in tool →

#ac536c · #ac9353

#9353ac · #ac6653 · #6cac53

Contrast

#5399ac as textRatioAAAA largeAAAFix
Aaon white
3.22:1failpassfail
  • AA: use #447d8d as the text (4.6:1)
  • AAA: use #335f6b as the text (7.02:1)
  • AA: or shift the background to #292929 (4.52:1)
Aaon black
6.52:1passpassfail
  • AAA: use #5d9fb1 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5399ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5399ac reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5399ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #5399ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5399ac-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md