Color

#5394ac

#5394ac
hex#5394ac
rgbrgb(83, 148, 172)
hslhsl(196, 35%, 50%)
oklchoklch(0.633 0.076 224.1)
Closest name: Blue Moon (#3992a8)Relative luminance 0.26

Colors that go with #5394ac

Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #5394ac

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac6b53

#53ac97 · #5368ac

#ac5394 · #94ac53

Split-complementary

Open in tool →

#ac5368 · #ac9753

#9753ac · #ac6b53 · #68ac53

Contrast

#5394ac as textRatioAAAA largeAAAFix
Aaon white
3.39:1failpassfail
  • AA: use #467d91 as the text (4.56:1)
  • AAA: use #335c6b as the text (7.28:1)
  • AA: or shift the background to #242424 (4.58:1)
Aaon black
6.2:1passpassfail
  • AAA: use #649fb4 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5394ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5394ac reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5394ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5394ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5394ac-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md