Color
#4d96ac
#4d96acrgb(77, 150, 172)hsl(194, 38%, 49%)oklch(0.635 0.08 219.9)Colors that go with #4d96ac
Charcoal, Copper and Chocolate lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #4d96ac: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #4d96ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Chocolate #d2691e
complementaryshippedChocolate sits directly opposite #4d96ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #4d96ac: 4 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #4d96ac in 5 real palettes, including Diner and Retro Pop, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #4d96ac: 5 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #4d96ac: 10 real palettes, including Gopro's brand system and Peacock, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #4d96ac in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour.
Real palettes that use #4d96ac
Tints & shades
Harmonies
Contrast
| #4d96ac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.35:1 | fail | pass | fail | |
Aaon black | 6.27:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d96ac as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#4d96ac reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #4d96ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/4d96ac-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md