Color

#490f6b

#490f6b
hex#490f6b
rgbrgb(73, 15, 107)
hslhsl(278, 75%, 24%)
oklchoklch(0.324 0.147 308.5)
Closest name: Fading Horizon (#442266)Relative luminance 0.0282

Colors that go with #490f6b

Crimson, Denim and Tomato lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#316b0f

#1c0f6b · #6b0f5f

#6b490f · #0f6b49

Split-complementary

Open in tool →

#5f6b0f · #0f6b1c

#6b1c0f · #316b0f · #0f5f6b

Contrast

#490f6b as textRatioAAAA largeAAAFix
Aaon white
13.43:1passpasspassPasses AAA — no fix needed.
Aaon black
1.56:1failfailfail
  • AA: use #a944e4 as the text (4.63:1)
  • AAA: use #c279ec as the text (7.24:1)
  • AA: or shift the background to #969696 (4.54:1)
  • AAA: or shift the background to #bdbdbd (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #490f6b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#490f6b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #490f6b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #490f6b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/490f6b-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md