Color

#440cdf

#440cdf
hex#440cdf
rgbrgb(68, 12, 223)
hslhsl(256, 90%, 46%)
oklchoklch(0.442 0.265 277.9)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0682

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7df0c

#0c3ddf · #ae0cdf

#df440c · #0cdf44

Split-complementary

Open in tool →

#dfae0c · #3ddf0c

#df0c3d · #a7df0c · #0cdfae

Contrast

#440cdf as textRatioAAAA largeAAAFix
Aaon white
8.88:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #8055f6 as the text (4.55:1)
  • AAA: use #a181f8 as the text (7.01:1)
  • AA: or shift the background to #bababa (4.58:1)
  • AAA: or shift the background to #e6e6e6 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440cdf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#440cdf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #440cdf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #440cdf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/440cdf-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md