Color

#4396ad

#4396ad
hex#4396ad
rgbrgb(67, 150, 173)
hslhsl(193, 44%, 47%)
oklchoklch(0.631 0.087 218.8)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2602

Colors that go with #4396ad

Charcoal, Copper and Chocolate lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad5a43

#43ad8f · #4361ad

#ad4396 · #96ad43

Split-complementary

Open in tool →

#ad4361 · #ad8f43

#8f43ad · #ad5a43 · #61ad43

Contrast

#4396ad as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #397f93 as the text (4.53:1)
  • AAA: use #295c6a as the text (7.41:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.2:1passpassfail
  • AAA: use #4ba1b9 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4396ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4396ad reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4396ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4396ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4396ad-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md