Color

#43938f

#43938f
hex#43938f
rgbrgb(67, 147, 143)
hslhsl(177, 37%, 42%)
oklchoklch(0.612 0.078 190.9)
Closest name: Highlands (#449084)Relative luminance 0.2404

Colors that go with #43938f

Charcoal, Copper and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #43938f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#934347

#439367 · #436f93

#8f4393 · #938f43

Split-complementary

Open in tool →

#93436f · #936743

#674393 · #934347 · #6f9343

Contrast

#43938f as textRatioAAAA largeAAAFix
Aaon white
3.62:1failpassfail
  • AA: use #3b817e as the text (4.54:1)
  • AAA: use #2b5e5c as the text (7.35:1)
  • AA: or shift the background to #1f1f1f (4.56:1)
Aaon black
5.81:1passpassfail
  • AAA: use #4ca4a0 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43938f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #43938f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43938f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43938f-a2bcbe-d4599b-1f282d-e9f1ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md