Color

#438ee5

#438ee5
hex#438ee5
rgbrgb(67, 142, 229)
hslhsl(212, 76%, 58%)
oklchoklch(0.641 0.151 254)
Closest name: Blue Jay (#5588dd)Relative luminance 0.262

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e59943

#43e0e5 · #4843e5

#e5438e · #8ee543

Split-complementary

Open in tool →

#e54843 · #e0e543

#e543e0 · #e59943 · #43e548

Contrast

#438ee5 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #1d74d7 as the text (4.63:1)
  • AAA: use #1657a2 as the text (7.19:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #5499e8 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #438ee5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#438ee5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #438ee5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #438ee5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/438ee5-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md