Color

#43373f

#43373f
hex#43373f
rgbrgb(67, 55, 63)
hslhsl(320, 10%, 24%)
oklchoklch(0.353 0.021 338.4)
Closest name: After Midnight (#38393f)Relative luminance 0.0428

Colors that go with #43373f

Blush Pink, Burlywood and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #43373f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37433b

#413743 · #433739

#3f4337 · #373f43

Split-complementary

Open in tool →

#394337 · #374341

#434137 · #37433b · #373943

Contrast

#43373f as textRatioAAAA largeAAAFix
Aaon white
11.31:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #876e7e as the text (4.56:1)
  • AAA: use #a5929f as the text (7.21:1)
  • AA: or shift the background to #a6a6a6 (4.65:1)
  • AAA: or shift the background to #cccccc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43373f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#43373f reads as warm, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #43373f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43373f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43373f-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md