Color
#40c729
#40c729rgb(64, 199, 41)hsl(111, 66%, 47%)oklch(0.729 0.223 141.2)Colors that go with #40c729
Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #40c729: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
shippedRoyal Blue is paired with #40c729 in 6 real palettes, including Brilliant's brand system and Monster Energy's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #40c729 in 7 real palettes, including Obsidian's brand system and WhatsApp's brand system, as the text colour against it.
Violet #ee82ee
complementaryViolet sits directly opposite #40c729 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Hot Pink #ff69b4
split-complementshippedHot Pink is a split-complement of #40c729: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped3 real palettes, including Spotify's brand system and MongoDB's brand system put Blue beside #40c729, as the accent.
Cornflower Blue #6495ed
split-complementshippedCornflower Blue is a split-complement of #40c729: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Orange #ff8c00
shippedDark Orange shows up next to #40c729 in 3 real palettes, including Learning App and Playground, as the accent.
Real palettes that use #40c729
Tints & shades
Harmonies
Contrast
| #40c729 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.23:1 | fail | fail | fail | |
Aaon black | 9.42:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40c729 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40c729 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40c729-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md