Color

#40b549

#40b549
hex#40b549
rgbrgb(64, 181, 73)
hslhsl(125, 48%, 48%)
oklchoklch(0.684 0.181 144.5)
Closest name: Intoxicate (#11bb55)Relative luminance 0.3462

Colors that go with #40b549

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b540ab

#71b540 · #40b584

#4940b5 · #b54940

Split-complementary

Open in tool →

#8440b5 · #b54071

#4071b5 · #b540ab · #b58440

Contrast

#40b549 as textRatioAAAA largeAAAFix
Aaon white
2.65:1failfailfail
  • AA: use #2e8436 as the text (4.7:1)
  • AAA: use #226228 as the text (7.38:1)
  • AA: or shift the background to #363636 (4.56:1)
  • AAA: or shift the background to #121212 (7.07:1)
Aaon black
7.92:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40b549 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #40b549
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40b549 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40b549-a2bea7-a54edf-1f2d26-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md