Color

#402d67

#402d67
hex#402d67
rgbrgb(64, 45, 103)
hslhsl(260, 39%, 29%)
oklchoklch(0.35 0.098 296.1)
Closest name: Her Highness (#432e6f)Relative luminance 0.0395

Colors that go with #402d67

Royal Blue, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54672d

#2d3767 · #5d2d67

#67402d · #2d6740

Split-complementary

Open in tool →

#675d2d · #37672d

#672d37 · #54672d · #2d675d

Contrast

#402d67 as textRatioAAAA largeAAAFix
Aaon white
11.74:1passpasspassPasses AAA — no fix needed.
Aaon black
1.79:1failfailfail
  • AA: use #8367bc as the text (4.63:1)
  • AAA: use #a08acc as the text (7:1)
  • AA: or shift the background to #a1a1a1 (4.54:1)
  • AAA: or shift the background to #c9c9c9 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #402d67 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#402d67 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #402d67
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #402d67 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/402d67-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md