Color

#3e98cc

#3e98cc
hex#3e98cc
rgbrgb(62, 152, 204)
hslhsl(202, 58%, 52%)
oklchoklch(0.648 0.115 237.7)
Closest name: Blue Burst (#309cd0)Relative luminance 0.2784

Colors that go with #3e98cc

Charcoal, Orange Red and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #3e98cc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cc723e

#3eccb9 · #3e51cc

#cc3e98 · #98cc3e

Split-complementary

Open in tool →

#cc3e51 · #ccb93e

#b93ecc · #cc723e · #51cc3e

Contrast

#3e98cc as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #2d7ca9 as the text (4.6:1)
  • AAA: use #225e81 as the text (7.03:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.57:1passpassfail
  • AAA: use #4a9ecf as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3e98cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3e98cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3e98cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3e98cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3e98cc-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md