# #3e98cc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e98cc`
- RGB: rgb(62, 152, 204)
- HSL: hsl(202, 58%, 52%)
- OKLCH: oklch(0.648 0.115 237.7)
- Relative luminance: 0.2784
- Nearest named color: Blue Burst (#309cd0, Δ 1.233) — https://brandsweets.com/colors/blue-burst
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3e98cc

## Tints & shades

- Tints (toward white): #52a2d1, #62abd5, #76b6db, #86bedf, #9ac9e4, #aed4ea, #bfddee, #d3e7f3, #e3f0f8, #f7fbfd
- Shades (toward black): #328abd, #2d7ca9, #297099, #236185, #1e5271, #19445d, #133549, #0f2938, #0a1a24, #040c10

## Harmonies

- Complementary: #cc723e
- Analogous: #3eccb9, #3e51cc
- Triadic: #cc3e98, #98cc3e
- Split-complementary: #cc3e51, #ccb93e
- Tetradic: #b93ecc, #cc723e, #51cc3e

## Colors that go with #3e98cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3e98cc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #3e98cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Substack (https://brandsweets.com/colors/brands/substack-com), Figma (https://brandsweets.com/colors/brands/figma), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #3e98cc in 9 real palettes, including Beach Hut and Heatwave, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3e98cc: 5 real palettes, including Blue Mono and Hershey's's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #3e98cc in 6 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3e98cc in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3e98cc: 8 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3e98cc: 17 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2d7ca9 (4.6:1); AA: background → #292929 (4.55:1); AAA: text → #225e81 (7.03:1)
- On black (#000000): 6.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4a9ecf (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e98cc-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e98cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.