Color

#3d97e6

#3d97e6
hex#3d97e6
rgbrgb(61, 151, 230)
hslhsl(208, 77%, 57%)
oklchoklch(0.659 0.145 248.5)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.2884

Colors that go with #3d97e6

Charcoal, Bronze and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e68c3d

#3de6e0 · #3d43e6

#e63d97 · #97e63d

Split-complementary

Open in tool →

#e63d43 · #e6e03d

#e03de6 · #e68c3d · #43e63d

Contrast

#3d97e6 as textRatioAAAA largeAAAFix
Aaon white
3.1:1failpassfail
  • AA: use #1a79cb as the text (4.52:1)
  • AAA: use #145b99 as the text (7.03:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.77:1passpassfail
  • AAA: use #469ce7 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d97e6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d97e6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d97e6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d97e6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d97e6-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md