Color

#3d015a

#3d015a
hex#3d015a
rgbrgb(61, 1, 90)
hslhsl(280, 98%, 18%)
oklchoklch(0.279 0.14 309.8)
Closest name: Cotinga Purple (#340059)Relative luminance 0.0175

Colors that go with #3d015a

Cobalt Blue, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1f5b01

#10015b · #5b014c

#5b3d01 · #015b3d

Split-complementary

Open in tool →

#4c5b01 · #015b10

#5b1001 · #1f5b01 · #014c5b

Contrast

#3d015a as textRatioAAAA largeAAAFix
Aaon white
15.55:1passpasspassPasses AAA — no fix needed.
Aaon black
1.35:1failfailfail
  • AA: use #b321fd as the text (4.55:1)
  • AAA: use #cd6dfe as the text (7.21:1)
  • AA: or shift the background to #8a8a8a (4.5:1)
  • AAA: or shift the background to #b0b0b0 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d015a as the background.

Brands using this color

Fonts for this mood

#3d015a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d015a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d015a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d015a-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md