Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#3ca3c8
#3ca3c8
hex
#3ca3c8rgb
rgb(60, 163, 200)hsl
hsl(196, 56%, 51%)oklch
oklch(0.672 0.107 225.9)Closest name: Blue Burst (#309cd0)Relative luminance 0.3133
Colors that go with #3ca3c8
Charcoal, Terracotta and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #3ca3c8: softer than #000 and cool enough to feel like part of the same palette.
Terracotta #e2725b
complementaryshippedTerracotta sits directly opposite #3ca3c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #3ca3c8 in 7 real palettes, including Salesforce's brand system and Beach Hut, as the accent — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #3ca3c8 in 4 real palettes, including Warp's brand system and Unity's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #3ca3c8 in 6 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #3ca3c8 in 8 real palettes, including Confluent's brand system and Ford's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Orange Red #ff4500
shippedOrange Red is paired with #3ca3c8 in 6 real palettes, including Cursor's brand system and Launch Orange, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Powder Blue #b0e0e6
shippedPowder Blue is paired with #3ca3c8 in 4 real palettes, including First Snow and Calendly's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #3ca3c8
Tints & shades
Harmonies
Contrast
| #3ca3c8 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.89:1 | fail | fail | fail | |
Aaon black | 7.27:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3ca3c8 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#3ca3c8 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #3ca3c8
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #3ca3c8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/3ca3c8-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md