Color

#3a96d4

#3a96d4
hex#3a96d4
rgbrgb(58, 150, 212)
hslhsl(204, 64%, 53%)
oklchoklch(0.646 0.126 242.2)
Closest name: Blue Burst (#309cd0)Relative luminance 0.2747

Colors that go with #3a96d4

Charcoal, Orange Red and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d4783a

#3ad4c5 · #3a4ad4

#d43a96 · #96d43a

Split-complementary

Open in tool →

#d43a4a · #d4c53a

#c53ad4 · #d4783a · #4ad43a

Contrast

#3a96d4 as textRatioAAAA largeAAAFix
Aaon white
3.23:1failpassfail
  • AA: use #277cb4 as the text (4.54:1)
  • AAA: use #1d5c86 as the text (7.17:1)
  • AA: or shift the background to #262626 (4.68:1)
Aaon black
6.49:1passpassfail
  • AAA: use #479dd7 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3a96d4 as the background.

Brands using this color

Fonts for this mood

#3a96d4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3a96d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3a96d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3a96d4-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md