Color
#399aa7
#399aa7rgb(57, 154, 167)hsl(187, 49%, 44%)oklch(0.635 0.091 207.6)Colors that go with #399aa7
Charcoal, Orange Red and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #399aa7: softer than #000 and cool enough to feel like part of the same palette.
Orange Red #ff4500
complementaryshippedOrange Red sits directly opposite #399aa7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #399aa7: 5 real palettes, including Dusk and Clean Beauty, as the accent.
Crimson #dc143c
shippedCrimson is paired with #399aa7 in 5 real palettes, including Diner and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #399aa7: 9 real palettes, including Peacock and Gopro's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #399aa7 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Ford's brand system and Tide Pool put Midnight Blue beside #399aa7, as the lead colour.
Orange #ffa500
shipped4 real palettes, including Gopro's brand system and Olympics's brand system put Orange beside #399aa7, as the accent.
Real palettes that use #399aa7
Tints & shades
Harmonies
Contrast
| #399aa7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.3:1 | fail | pass | fail | |
Aaon black | 6.35:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #399aa7 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#399aa7 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #399aa7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/399aa7-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md