Color

#3991ef

#3991ef
hex#3991ef
rgbrgb(57, 145, 239)
hslhsl(211, 85%, 58%)
oklchoklch(0.65 0.163 253)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.2735

Colors that go with #3991ef

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ef9739

#39ecef · #3c39ef

#ef3991 · #91ef39

Split-complementary

Open in tool →

#ef3c39 · #ecef39

#ef39ec · #ef9739 · #39ef3c

Contrast

#3991ef as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #1274de as the text (4.59:1)
  • AAA: use #0d57a5 as the text (7.18:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.47:1passpassfail
  • AAA: use #4799f0 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3991ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3991ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3991ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3991ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3991ef-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md