Macaron
Open in tool →Rose, sky and pistachio at patisserie strength — the pastel trio, with a plum-grey text colour so it never washes out.
Color
#393743
#393743
hex
#393743rgb
rgb(57, 55, 67)hsl
hsl(250, 10%, 24%)oklch
oklch(0.344 0.021 292.9)Closest name: After Midnight (#38393f)Relative luminance 0.0401
Colors that go with #393743
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #393743 in 5 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped12 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #393743, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #393743, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #393743 in 5 real palettes, including Polaroid and Coastal, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #393743: 8 real palettes, including Clean Beauty and Coastal, as the lead colour.
Champagne #f7e7ce
shipped7 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #393743, as the supporting colour.
Chocolate #d2691e
shippedChocolate shows up next to #393743 in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #393743 was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #393743
Tints & shades
Harmonies
Contrast
| #393743 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.66:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.8:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #393743 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#393743 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #393743
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #393743 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/393743-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md